Marketplace Index
State of the Market
MercadoLibre’s second-quarter results underscored the continued strength of a high-growth marketplace flywheel in Latin America. Gross merchandise volume (“GMV”) rose 44% to $21.9B, while unique active buyers increased 26% and items sold climbed 45%. Net revenue and financial income advanced 50% to $10.2B, marking the company’s 30th consecutive quarter of growth above 30%. The expansion was supported by deeper ecosystem engagement, with users active across both commerce and fintech generating substantially higher GMV per user. In a market where valuations for marketplace platforms vary widely, MercadoLibre’s combination of rapid GMV growth and rising multi-product engagement continues to differentiate it from lower-growth peers, even as operating margins remain modest amid ongoing investment.
Broader equity markets have remained relatively resilient despite mixed economic signals over the past month. The S&P 500 surpassed 7,800, rebounding from a relatively flat July, while the Nasdaq Composite initially lagged before participating in the broader recovery. More recently, however, investor sentiment has cooled as longer-term interest rates have moved higher, with the 30-year U.S. Treasury yield reaching 5.337%, its highest level since 2007.
July nonfarm payrolls declined by 23,000, missing expectations for modest gains and marking the first outright monthly job loss since December 2020. Prior months were revised lower by a combined 103,000, confirming a softer trajectory. The unemployment rate edged down to 4.1% from 4.2%, driven more by a shrinking labor force than by stronger hiring. Participation slipped to 61.4% from 61.5%, reflecting roughly 264,000 workers leaving the workforce or ceasing their job search.
Second-quarter GDP expanded at a 1.5% annualized rate, decelerating from 2.1% in the first quarter and falling short of consensus. Consumer spending remained the primary support, though government outlays acted as a drag. More recent data pointed to softer demand: retail sales fell 0.6% in July, the largest monthly drop in over a year. Weakness was concentrated in autos, gasoline stations, and nonstore retailers, partly reflecting the earlier-than-usual timing of Amazon Prime Day that pulled some spending into June.
Inflation continued a gradual cooling. July CPI rose 3.4% year over year, down from 3.5% in June, with core measures near 2.5%. The Federal Open Market Committee (“FOMC”) held the federal funds rate steady at 3.50-3.75% at its late-July meeting, with three dissenters preferring a hike. Markets now assign low odds to any near-term cut, reflecting persistent price pressures and mixed growth signals.
Energy markets remain sensitive to the protracted Iran conflict and restricted shipping through the Strait of Hormuz. Brent crude has traded near $89 per barrel in recent sessions after earlier spikes, as tanker attacks and stalled diplomacy limited supply flows. These disruptions continue to pose upside risks to energy costs and broader inflation.
Looking ahead, investors confront a balanced set of risks and opportunities. Softer labor data and moderating growth could eventually open the door to policy easing, while AI-related capital spending and resilient consumer demand offer support. Key markers include the September FOMC meeting, the next employment report, movements in long-dated U.S. Treasury yields, and any progress or setbacks on Middle East shipping and U.S.-China commercial discussions. Volatility is likely to remain elevated as these crosscurrents play out.
Top 5*
NTM Rev Multiple
5.0x
Top 5*
GMV Multiple
3.0x
Median
NTM Rev Multiple
2.3x
Median
GMV Multiple
2.2x
Top 5*
NTM Rev Growth + Operating Margin
31%
Median
GMV Growth + Operating Margin
22%
Valuation Trends
Index Leaders
Top 5 companies in the Marketplace Index based on current EV / NTM Revenue Multiple.
|
Company
|
EV/NTM Rev
|
EV/LTM GMV
|
LTM GMV ($MM)
|
LTM Rev $MM
|
LTM Take Rate
|
NTM Rev Growth
|
Gross Margin
|
Operating Margin
|
|---|---|---|---|---|---|---|---|---|
| Airbnb, Inc. | 5.6x | 3.0x | 27,200 | 12,647 | 13% | 12.9% | 83% | 20% |
| Booking Holdings Inc. | 5.1x | 3.0x | 50,957 | 27,687 | 14% | 7.4% | 87% | 35% |
| MakeMyTrip Limited | 5.0x | 2.1x | 2,855 | 1,044 | 10% | 15.1% | 59% | 15% |
| RB Global, Inc. | 5.0x | 5.3x | 4,672 | 4,717 | 20% | 4.9% | 46% | 17% |
| DoorDash, Inc. | 4.5x | 2.5x | 33,078 | 14,721 | 14% | 25.4% | 52% | 6% |
| eBay Inc. | 4.4x | 2.4x | 22,400 | 11,604 | 14% | 5.0% | 72% | 22% |
| Etsy, Inc. | 3.4x | 3.6x | 2,583 | 2,903 | 26% | -3.4% | 72% | 13% |
| OPENLANE, Inc. | 3.1x | 0.6x | 10,510 | 2,002 | 4% | 8.5% | 46% | 17% |
| Uber Technologies, Inc. | 2.4x | 2.5x | 58,022 | 53,687 | 24% | 12.2% | 40% | 12% |
| MercadoLibre, Inc. | 2.4x | 4.6x | 21,926 | 31,803 | 21% | 34.2% | 49% | 10% |
| Maplebear Inc. | 2.3x | 1.0x | 10,351 | 3,864 | 10% | 11.5% | 73% | 15% |
| The RealReal, Inc. | 2.3x | 2.9x | 617 | 723 | 36% | 10.6% | 74% | -2% |
| Expedia Group, Inc. | 2.2x | 1.0x | 33,928 | 15,171 | 13% | 6.7% | 90% | 16% |
| Groupon, Inc. | 2.2x | 2.7x | 414 | 498 | 30% | 5.7% | 91% | 2% |
| Sea Limited | 1.8x | 1.5x | 38,300 | 25,195 | 15% | 27.7% | 44% | 8% |
| StubHub Holdings, Inc. | 1.7x | 1.2x | 3,090 | 1,794 | 19% | 16.0% | 82% | -73% |
| Upwork Inc. | 1.2x | 1.0x | 966 | 791 | 20% | -0.9% | 78% | 16% |
| Tripadvisor, Inc. | 1.0x | 1.3x | 1,400 | 1,875 | 20% | 0.1% | 63% | 6% |
| Delivery Hero SE | 0.9x | 1.1x | 14,243 | 16,508 | 30% | 11.8% | 24% | 1% |
| Lyft, Inc. | 0.7x | 1.0x | 5,504 | 6,517 | 33% | 15.7% | 36% | -2% |
| Fiverr International Ltd. | 0.1x | 0.1x | 226 | 418 | 28% | -23.3% | 82% | 9% |
| Liquidity Services, Inc. | N/A | 2.3x | 453 | 480 | 29% | N/A | 47% | 8% |
| Top 10 Average | 5.1x | N/A | 12,163 | 13.1% | N/A | 65% | 19% | N/A |
| Top 10 Median | 5.0x | N/A | 12,647 | 12.9% | N/A | 59% | 17% | N/A |
| Overall Average | 2.7x | N/A | 10,757 | 4.7% | N/A | 63% | 8% | N/A |
| Overall Median | 2.3x | N/A | 4,290 | 9.6% | N/A | 67% | 11% | N/A |
Multiples by Growth + Profitability %
Valuation multiples are strongly correlated to expected growth and profitability. Scalar has selected the tranches based on current market conditions.
Multiples by Growth + Profitability %
High Growth (> 25%)
4.4x
|
|
Multiple
|
Profit + Growth
|
|---|---|---|
| MercadoLibre, Inc. | 2.4x | 43.8% |
| Booking Holdings Inc. | 5.1x | 42.7% |
| Sea Limited | 1.8x | 36.1% |
| Airbnb, Inc. | 5.6x | 33.4% |
| DoorDash, Inc. | 4.5x | 31.4% |
| MakeMyTrip Limited | 5.0x | 30.1% |
| eBay Inc. | 4.4x | 26.8% |
| Maplebear Inc. | 2.3x | 26.3% |
| OPENLANE, Inc. | 3.1x | 25.6% |
Multiples by Growth + Profitability %
Average Growth (15%-25%)
2.3x
|
|
Multiple
|
Profit + Growth
|
|---|---|---|
| Uber Technologies, Inc. | 2.4x | 23.9% |
| Expedia Group, Inc. | 2.2x | 22.8% |
| RB Global, Inc. | 5.0x | 21.6% |
| Upwork Inc. | 1.2x | 15.2% |
Multiples by Growth + Profitability %
Low Growth (< 15%)
1.3x
|
|
Multiple
|
Profit + Growth
|
|---|---|---|
| Lyft, Inc. | 0.7x | 13.5% |
| Delivery Hero SE | 0.9x | 12.5% |
| Etsy, Inc. | 3.4x | 10.0% |
| The RealReal, Inc. | 2.3x | 8.7% |
| Groupon, Inc. | 2.2x | 7.3% |
| Tripadvisor, Inc. | 1.0x | 5.7% |
| Fiverr International Ltd. | 0.1x | -14.4% |
| StubHub Holdings, Inc. | 1.7x | -56.9% |
| Liquidity Services, Inc. | N/A | -91.5% |
NTM Revenue Multiples with Growth + Profitability %
NTM Revenue Multiple and Growth + Profitability for companies in the Scalar Marketplace Index, ordered by Growth + Profitability.
The data for the Scalar Marketplace Index is collected based on market data on the last trading day of the previous month. GMV and Take Rate metrics are calculated quarterly based on publicly disclosed data.
Metric definitions:
- EV/NTM Rev: Enterprise value to next twelve months revenue.
- EV $MM: Enterprise value, calculated as the market value of equity plus net debt and minority interest, in millions of USD.
- LTM Rev $MM: The last twelve months revenue in millions of USD.
- NTM Rev Growth: The expected growth rate of revenue for the next twelve months.
- LTM Rev Growth: The growth rate of revenue over the last twelve months.
- Gross Margin: The percentage calculated from gross profit over revenue.
- Operating Margin: The percentage calculated from operating income (EBIT) over revenue.
- FCF Margin: The percentage calculated from unlevered free cash flow over revenue.
- GMV: Gross Merchandise Volume. For our purposes, this is equivalent to GBV (Gross Booking Volume).
- Take Rate: The average percentage of GMV retained by the platform after completing a transaction.
- Growth + Profitability: NTM Revenue Growth plus Operating Margin.
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Data Sources: S&P Global Market Intelligence and PitchBook Data, Inc.
Enterprise Software Operating Metrics provided by Public Comps.