Marketplace Index

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State of the Market

State of the Market

Booking Holdings demonstrated resilience in Q1, delivering 16% year over year revenue growth to $5.5 billion and 19% adjusted EBITDA growth. While the company lowered its full-year revenue growth guidance to the high single digits, primarily due to Middle East disruptions that trimmed room night growth by roughly 2%, it expects a meaningful recovery in the second half of the year. Despite shares declining about 20% year-to-date and currently trading near $172, the preliminary U.S.-Iran framework agreement announced this week serves as a significant positive catalyst. It should accelerate the normalization of affected travel routes and support a stronger growth trajectory as demand stabilizes.

The preliminary agreement between the U.S. and Iran is set to end active hostilities, reopen the Strait of Hormuz, and lift the U.S. naval blockade. This positive development is expected to lower energy costs, ease supply chain pressures, and deliver a strong boost to international travel and related sectors. The memorandum of understanding was formally signed on June 17, beginning a 60-day ceasefire period, paving the way for further constructive discussions on Iran’s nuclear program.

U.S. markets have responded with enthusiasm to the news of the agreement. The Dow Jones hit a new record close on the first trading day following the announcement, fueled by strength in cyclical, travel, and leisure stocks. Oil prices declined more than 5.0% amid expectations of increased global supply from the reopened Strait of Hormuz, providing welcome relief that supports broader economic growth and corporate earnings.

The labor market has shown underlying resilience throughout this period. May non-farm payroll employment rose by 172,000, with the unemployment rate holding at 4.3%. Gains were concentrated in leisure, hospitality, and health care, indicating that consumer-facing demand has remained reasonably steady even as external pressures built earlier in the spring. Broader economic activity has also held up. Q1 GDP was revised to a middling 1.6% annualized pace, supported by ongoing consumer spending.

Inflation had been running hotter in part because of energy. The May CPI rose 4.2% year over year, marking a three-year high. A sustained decline in oil prices following the mid-June framework should provide some offset in the months ahead, though it will take time for lower energy costs to work fully through consumer prices. Core measures had already shown some firmness from tariff-related and other input pressures.

Chair Kevin Warsh led his first FOMC meeting this week, setting a constructive tone centered on delivering price stability. The Fed maintained its patient and data-dependent posture at the meeting, holding the federal funds rate steady in the 3.50-3.75% range. Policymakers voted unanimously to keep rates unchanged amid solid economic growth, a resilient labor market, and easing energy price pressures following the recent U.S.-Iran agreement.

Top 5*

NTM Rev Multiple

4.5x

-0.4% month over month

Top 5*

GMV Multiple

2.4x

-23.0% month over month

Median

NTM Rev Multiple

2.1x

-10.5% month over month

Median

GMV Multiple

2.1x

18.6% month over month

Top 5*

NTM Rev Growth + Operating Margin

32%

-0.4% month over month

Median

GMV Growth + Operating Margin

22%

-0.8% month over month

Index Leaders

Top 5 companies in the Marketplace Index based on current EV / NTM Revenue Multiple.

Company
EV/NTM Rev
EV/LTM GMV
LTM GMV ($MM)
LTM Rev $MM
LTM Take Rate
NTM Rev Growth
Gross Margin
Operating Margin
RB Global, Inc. 4.9x 5.5x 4,341 4,717 21% 4.5% 46% 17%
Airbnb, Inc. 4.9x 2.4x 29,187 12,647 9% 12.8% 83% 20%
Booking Holdings Inc. 4.5x 2.5x 53,758 27,687 10% 7.7% 87% 35%
eBay Inc. 4.3x 2.3x 22,197 11,604 14% 4.8% 72% 22%
MakeMyTrip Limited 4.2x 2.0x 2,551 1,044 10% 17.4% 59% 15%
Top 10 Average 4.5x N/A 11,540 9.4% N/A 69% 22% N/A
Top 10 Median 4.5x N/A 11,604 7.7% N/A 72% 20% N/A
Overall Average 2.4x N/A 10,757 5.6% N/A 63% 8% N/A
Overall Median 2.1x N/A 4,290 9.5% N/A 67% 11% N/A

Multiples by Growth + Profitability %

Valuation multiples are strongly correlated to expected growth and profitability. Scalar has selected the tranches based on current market conditions.

Multiples by Growth + Profitability %

High Growth (> 25%)

3.6x

Multiple
Profit + Growth
MercadoLibre, Inc. 2.2x 43.6%
Booking Holdings Inc. 4.5x 43.0%
Sea Limited 1.5x 36.2%
Airbnb, Inc. 4.9x 33.3%
MakeMyTrip Limited 4.2x 32.3%

Multiples by Growth + Profitability %

Average Growth (15%-25%)

2.5x

Multiple
Profit + Growth
Uber Technologies, Inc. 2.5x 23.4%
Expedia Group, Inc. 1.7x 22.9%
RB Global, Inc. 4.9x 21.2%

Multiples by Growth + Profitability %

Low Growth (< 15%)

1.1x

Multiple
Profit + Growth
Upwork Inc. 1.1x 14.9%
Delivery Hero SE 0.9x 14.6%
Lyft, Inc. 0.7x 13.4%
Etsy, Inc. 2.9x 9.6%
The RealReal, Inc. 1.9x 8.7%

NTM Revenue Multiples with Growth + Profitability %

NTM Revenue Multiple and Growth + Profitability for companies in the Scalar Marketplace Index, ordered by Growth + Profitability.


The data for the Scalar Marketplace Index is collected based on market data on the last trading day of the previous month. GMV and Take Rate metrics are calculated quarterly based on publicly disclosed data.

Metric definitions:

  • EV/NTM Rev: Enterprise value to next twelve months revenue.
  • EV $MM: Enterprise value, calculated as the market value of equity plus net debt and minority interest, in millions of USD.
  • LTM Rev $MM: The last twelve months revenue in millions of USD.
  • NTM Rev Growth: The expected growth rate of revenue for the next twelve months.
  • LTM Rev Growth: The growth rate of revenue over the last twelve months.
  • Gross Margin: The percentage calculated from gross profit over revenue.
  • Operating Margin: The percentage calculated from operating income (EBIT) over revenue.
  • FCF Margin: The percentage calculated from unlevered free cash flow over revenue.
  • GMV: Gross Merchandise Volume. For our purposes, this is equivalent to GBV (Gross Booking Volume).
  • Take Rate: The average percentage of GMV retained by the platform after completing a transaction.
  • Growth + Profitability: NTM Revenue Growth plus Operating Margin.

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Data Sources: S&P Global Market Intelligence and PitchBook Data, Inc.

Enterprise Software Operating Metrics provided by Public Comps.