Marketplace Index
State of the Market
eBay has continued to strengthen its position, with gross merchandise volume rising 10% to $21.2 billion in Q4. The platformโs focus on enthusiast categories, such as collectibles and luxury goods, continues to drive momentum, with these segments growing faster than the overall platform. This contributed to the announcement of a $1.2 billion agreement to acquire Depop. By integrating its authenticity guarantee infrastructure into this acquisition, the company is navigating the transition toward a resale model that prioritizes sustainable unit economics over raw volume growth.
The U.S. economy showed mixed signals, with headline inflation rising to 3.3% year over year as growth momentum cooled. This development has been driven partially by energy price pressures stemming from the Iran conflict, with Brent crude hovering near $100 per barrel for weeks. The associated rise in gasoline prices has increased costs for logistics-heavy businesses and weighed on discretionary spending, particularly for lower-income households.
Recent revisions to domestic output underscore a cooling trend, with real GDP growth in Q4 2025 at 0.5% annualized. This deceleration indicates that recovery momentum has moderated.
The March 2026 jobs report sent a mixed signal, with nonfarm payrolls rising by 178,000โabove expectationsโfollowing a revised decline in February. The labor market continues to reflect low hiring and low separation rates, and the unemployment rate remained at 4.3 percent.
Monetary policy remains in a holding pattern, with the Federal Open Market Committee maintaining the federal funds rate target range at 3.5% to 3.75% at its March meeting. Participants continue to evaluate the balance between energy-driven price pressures and growth risks, with the median projection for the year-end rate near 3.4% and some shift toward fewer rate cuts.
The trade landscape continues to shift toward higher protectionism. In the United States, authorities implemented an additional 10% tariff on imports under Section 122 following recent legal developments. In addition, a new Section 232 action imposes a 100% tariff on certain patented pharmaceutical products and ingredients to encourage domestic production, with implementation phased over coming months. This aims to support onshoring of the drug supply chain.
Looking ahead, the U.S. macro environment faces persistent headwinds from energy-driven inflation and moderating growth. With the Federal Reserve holding the federal funds rate and projecting limited easing, the cost of capital is likely to remain elevated. These factors raise the risk of supply disruptions and pressure on margins for import-reliant sectors in the second quarter. Developments over the coming months will depend heavily on the trajectory of Middle East tensions and the pace of trade policy implementation.
Top 5*
NTM Rev Multiple
4.5x
Top 5*
GMV Multiple
3.1x
Median
NTM Rev Multiple
2.1x
Median
GMV Multiple
1.5x
Top 5*
NTM Rev Growth + Operating Margin
33%
Median
GMV Growth + Operating Margin
23%
Valuation Trends
Index Leaders
Top 5 companies in the Marketplace Index based on current EV / NTM Revenue Multiple.
|
Company
|
EV/NTM Rev
|
EV/LTM GMV
|
LTM GMV ($MM)
|
LTM Rev $MM
|
LTM Take Rate
|
NTM Rev Growth
|
Gross Margin
|
Operating Margin
|
|---|---|---|---|---|---|---|---|---|
| Airbnb, Inc. | 4.9x | 3.3x | 20,400 | 12,241 | 14% | 11.9% | 83% | 21% |
| RB Global, Inc. | 4.7x | 5.2x | 4,281 | 4,591 | 21% | 3.6% | 47% | 16% |
| Booking Holdings Inc. | 4.5x | 3.1x | 43,000 | 26,917 | 15% | 11.2% | 87% | 35% |
| eBay Inc. | 3.7x | 2.1x | 21,200 | 11,100 | 14% | 8.4% | 71% | 21% |
| DoorDash, Inc. | 3.5x | 2.1x | 29,683 | 13,717 | 13% | 29.7% | 52% | 6% |
| MakeMyTrip Limited | 3.3x | 1.5x | 2,785 | 1,039 | 11% | 21.6% | 58% | 14% |
| OPENLANE, Inc. | 2.7x | 0.8x | 7,100 | 1,935 | 5% | 7.1% | 46% | 17% |
| Uber Technologies, Inc. | 2.5x | 2.7x | 54,140 | 52,017 | 27% | 12.2% | 39% | 11% |
| MercadoLibre, Inc. | 2.4x | 4.7x | 19,906 | 28,893 | 21% | 32.6% | 51% | 11% |
| Etsy, Inc. | 2.3x | 1.8x | 3,593 | 2,884 | 25% | -5.6% | 72% | 13% |
| Maplebear Inc. | 2.1x | 0.9x | 9,852 | 3,742 | 10% | 10.7% | 74% | 13% |
| Expedia Group, Inc. | 1.9x | 1.1x | 27,003 | 14,733 | 13% | 8.2% | 90% | 15% |
| The RealReal, Inc. | 1.8x | 2.3x | 616 | 693 | 37% | 12.1% | 75% | -3% |
| StubHub Holdings, Inc. | 1.7x | 1.4x | 2,300 | 1,745 | 19% | 13.6% | 82% | -75% |
| Sea Limited | 1.4x | 1.1x | 36,700 | 22,938 | 14% | 26.5% | 45% | 9% |
| Upwork Inc. | 1.3x | 1.1x | 1,020 | 788 | 19% | 7.0% | 78% | 17% |
| Groupon, Inc. | 1.0x | 1.2x | 446 | 498 | 30% | 3.5% | 91% | 3% |
| Tripadvisor, Inc. | 0.8x | 1.5x | 980 | 1,891 | 27% | 1.4% | 63% | 7% |
| Lyft, Inc. | 0.7x | 0.9x | 5,074 | 6,316 | 31% | 15.3% | 34% | -3% |
| Delivery Hero SE | 0.5x | 0.6x | 14,561 | 16,508 | 31% | 10.0% | 24% | 1% |
| Fiverr International Ltd. | 0.2x | 0.3x | 258 | 431 | 28% | -6.3% | 82% | 4% |
| Liquidity Services, Inc. | N/A | 2.0x | 398 | 476 | 30% | N/A | 45% | 8% |
| Top 10 Average | 4.3x | N/A | 13,713 | 13.0% | N/A | 68% | 20% | N/A |
| Top 10 Median | 4.5x | N/A | 12,241 | 11.2% | N/A | 71% | 21% | N/A |
| Overall Average | 2.3x | N/A | 10,277 | 6.1% | N/A | 63% | 7% | N/A |
| Overall Median | 2.1x | N/A | 4,166 | 10.4% | N/A | 67% | 11% | N/A |
Multiples by Growth + Profitability %
Valuation multiples are strongly correlated to expected growth and profitability. Scalar has selected the tranches based on current market conditions.
Multiples by Growth + Profitability %
High Growth (> 25%)
3.5x
|
|
Multiple
|
Profit + Growth
|
|---|---|---|
| Booking Holdings Inc. | 4.5x | 46.5% |
| MercadoLibre, Inc. | 2.4x | 43.7% |
| MakeMyTrip Limited | 3.3x | 35.8% |
| DoorDash, Inc. | 3.5x | 35.8% |
| Sea Limited | 1.4x | 35.2% |
| Airbnb, Inc. | 4.9x | 32.7% |
| eBay Inc. | 3.7x | 29.2% |
Multiples by Growth + Profitability %
Average Growth (15%-25%)
2.3x
|
|
Multiple
|
Profit + Growth
|
|---|---|---|
| Maplebear Inc. | 2.1x | 24.1% |
| Upwork Inc. | 1.3x | 23.9% |
| OPENLANE, Inc. | 2.7x | 23.8% |
| Uber Technologies, Inc. | 2.5x | 22.9% |
| Expedia Group, Inc. | 1.9x | 22.9% |
| RB Global, Inc. | 4.7x | 20.1% |
Multiples by Growth + Profitability %
Low Growth (< 15%)
0.9x
|
|
Multiple
|
Profit + Growth
|
|---|---|---|
| Lyft, Inc. | 0.7x | 12.6% |
| Delivery Hero SE | 0.5x | 10.6% |
| The RealReal, Inc. | 1.8x | 8.6% |
| Tripadvisor, Inc. | 0.8x | 7.9% |
| Etsy, Inc. | 2.3x | 7.2% |
| Groupon, Inc. | 1.0x | 6.1% |
| Fiverr International Ltd. | 0.2x | -2.3% |
| StubHub Holdings, Inc. | 1.7x | -61.3% |
| Liquidity Services, Inc. | N/A | -92.0% |
NTM Revenue Multiples with Growth + Profitability %
NTM Revenue Multiple and Growth + Profitability for companies in the Scalar Marketplace Index, ordered by Growth + Profitability.
The data for the Scalar Marketplace Index is collected based on market data on the last trading day of the previous month. GMV and Take Rate metrics are calculated quarterly based on publicly disclosed data.
Metric definitions:
- EV/NTM Rev: Enterprise value to next twelve months revenue.
- EV $MM: Enterprise value, calculated as the market value of equity plus net debt and minority interest, in millions of USD.
- LTM Rev $MM: The last twelve months revenue in millions of USD.
- NTM Rev Growth: The expected growth rate of revenue for the next twelve months.
- LTM Rev Growth: The growth rate of revenue over the last twelve months.
- Gross Margin: The percentage calculated from gross profit over revenue.
- Operating Margin: The percentage calculated from operating income (EBIT) over revenue.
- FCF Margin: The percentage calculated from unlevered free cash flow over revenue.
- GMV: Gross Merchandise Volume. For our purposes, this is equivalent to GBV (Gross Booking Volume).
- Take Rate: The average percentage of GMV retained by the platform after completing a transaction.
- Growth + Profitability: NTM Revenue Growth plus Operating Margin.
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Data Sources: S&P Global Market Intelligence and PitchBook Data, Inc.
Enterprise Software Operating Metrics provided by Public Comps.