Marketplace Index

SELECT MONTH TO DISPLAY

State of the Market

State of the Market

As we move into the final quarter of 2025, the U.S. economy shows signs of resilience amid cooling labor conditions and renewed trade frictions. September brought a mix of steady growth indicators and policy shifts, with the Federal Reserve’s rate cut signaling a pivot toward supporting employment. While official data releases have been disrupted by the government shutdown, alternative estimates paint a picture of modest expansion, tempered by external pressures.

In the marketplace sector, Etsy’s recent partnership with OpenAI to enable direct purchases via ChatGPT’s Instant Checkout feature highlights innovation driving e-commerce growth amid ongoing economic resilience. Announced on September 29, this integration allows U.S. users to buy from Etsy sellers without leaving the ChatGPT app, with analysts estimating it could add materially to GMV. This move builds on Etsy’s focus on unique handmade goods, supporting higher take rates through enhanced buyer experiences despite sluggish overall GMV trends. For investors, this points to strong potential for valuations in pure-play marketplaces through AI integrations that may affect purchasing habits into the future.

The labor market remained stable but sluggish last month. Private payrolls declined by 32,000 in September, according to ADP data, reflecting caution among employers. The unemployment rate held steady at 4.3%, matching August’s figure, based on Chicago Fed projections. This follows a meager 22,000 nonfarm payroll additions in August, suggesting hiring has somewhat plateaued.

August inflation was at an annual rate of 2.9%, the highest since January. This could be a blip or indicative of a new trend. In any case, the Fed responded in mid-September by trimming the federal funds rate by 0.25 percentage points to a 4.0-4.25% range, citing balanced risks between inflation and jobs. Minutes from the meeting revealed a narrow majority favoring the move, with some officials eyeing further easing. This measured approach supports borrowing for growth-stage firms, though persistent inflation in the services sector warrants close watching.

GDP growth appears robust, with the Atlanta Fed’s nowcast for the third quarter at 3.8% based on early October estimates. This builds on the second quarter’s revised 3.8% annualized pace, driven by consumer spending. For PE and VC portfolios, sustained expansion bodes well for exits and valuations, particularly in consumer-facing sectors, but it also reduces the urgency for aggressive monetary policy shifts.

Equity markets experienced volatility amid trade headlines. As of mid-October, the S&P 500 is up about 13% YTD, while the Nasdaq is up about 9% YTD. The 10-year Treasury yield is hovering at around 4.0%, reflecting tempered rate-cut expectations.

Trade tensions recently escalated with newly announced tariffs on Chinese imports, including a proposed 100% levy effective November 1. U.S. container imports fell 8.4% in September, with shipments from China down 22.9%, disrupting supply chains. President Trump’s recent comments downplaying immediate escalation provided some relief, but these new tariffs have led to the resurfacing of earlier disputes, potentially raising costs for importers and affecting global trade flow.

Looking ahead, risks include prolonged trade barriers eroding business sentiment and a possible uptick in unemployment if hiring stalls further. Opportunities arise from lower rates fostering innovation funding and M&A activity. Key events shaping views include the delayed September CPI release on October 24, the FOMC meeting October 28-29, and the advance third-quarter GDP report on October 30, all critical for gauging the Fed’s next steps.

Top 5*

NTM Rev Multiple

6.4x

3.4% monthover month

Median

NTM Rev Multiple

2.8x

12% monthover month

Top 5*

NTM Rev Growth + Operating Margin

31.3%

0.1 points monthover month

Top 5*

GMV Multiple

3.8x

3.7% monthover month

Median

GMV Multiple

2.3x

5.8% monthover month

Median

GMV Growth + Operating Margin

18.5%

0.1 points monthover month

*Top 5 companies selected according to EV/NTM Revenue.
*GMV is calculated as of Q2 2025, all other metrics are as of Sep 2025.

Index Leaders

Top 5 companies in the Marketplace Index based on current EV / NTM Revenue Multiple.

*GMV and Take Rate are calculated on a quarterly basis according to publicly disclosed data. Most recent GMV and Take Rate metrics are as of Q2 2025 according to availability.

Multiples by Growth + Profitability %

Valuation multiples are strongly correlated to expected growth and profitability. Scalar has selected the tranches based on current market conditions.

Multiples by Growth + Profitability %

High Growth (> 25%)

4.7x

Multiple
Profit + Growth

Multiples by Growth + Profitability %

Average Growth (15%-25%)

2.8x

Multiple
Profit + Growth

Multiples by Growth + Profitability %

Low Growth (< 15%)

1.4x

Multiple
Profit + Growth

NTM Revenue Multiples with Growth + Profitability %

NTM Revenue Multiple and Growth + Profitability for companies in the Scalar Marketplace Index, ordered by Growth + Profitability.


The data for the Scalar Marketplace Index is collected based on market data on the last trading day of the previous month. GMV and Take Rate metrics are calculated quarterly based on publicly disclosed data.

Metric definitions:

  • EV/NTM Rev: Enterprise value to next twelve months revenue
  • EV $MM: Enterprise value, calculated as the market value of equity plus net debt and minority interest, in millions of USD.
  • LTM Rev $MM: The last twelve months revenue in millions of USD.
  • GMV: Gross Merchandise Volume. For our purposes, this is equivalent to GBV (Gross Booking Volume).
  • Take Rate: The average percentage of GMV retained by the platform after completing a transaction.
  • Growth + Profitability: NTM Revenue Growth plus Operating Margin
  • NTM Rev Growth: The expected growth rate of revenue for the next twelve months.
  • LTM Rev Growth: The growth rate of revenue over the last twelve months.
  • Gross Margin: The percentage calculated from gross profit over revenue.
  • Operating Margin: The percentage calculated from operating income (EBIT) over revenue.
  • FCF Margin: The percentage calculated from unlevered free cash flow over revenue.

The information contained in this newsletter is for general information purposes only. The information is provided by Scalar and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the newsletter or the information, products, services, or related graphics contained in the newsletter for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this newsletter.

Every effort is made to keep the newsletter up and running smoothly. However, Scalar takes no responsibility for, and will not be liable for, the newsletter being temporarily unavailable due to technical issues beyond our control.

Data Sources: S&P Global Market Intelligence and PitchBook Data, Inc.

Enterprise Software Operating Metrics provided by Public Comps.

Get the monthly Marketplace Index delivered to your email

** By clicking the button I agree to receive a monthly E-mail from Scalar