Marketplace Index

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State of the Market

State of the Market

September marked another milestone for equity markets, with the Nasdaq and S&P 500 hitting record highs. Fueled by expectations of Federal Reserve interest rate cuts and robust corporate earnings, the rally was led by AI giants like Nvidia and Microsoft, which saw strong revenue growth.

The marketplace sector showed resilience in Q3 2025, with eBay projecting a gross merchandise value (GMV) of close to $19.5 billion, driven by growth in enthusiast categories like trading cards. In contrast, Etsy’s more niche-focused marketplace faced challenges, with its Q2 GMV declining 4.8% year-over-year to $2.8 billion due to somewhat weakened demand for discretionary goods on the platform. A key transaction was Card Factory’s Β£24 million acquisition of Funky Pigeon in August 2025, strengthening its online marketplace for personalized cards and gifts through third-party seller integration, supporting niche consolidation to boost GMV and engagement.

Despite modest market confidence, the Bureau of Labor Statistics delivered a sobering update on September 9th. Preliminary benchmark revisions slashed nonfarm payroll estimates by 911,000 jobs for the period from April 2024 to March 2025, marking the largest adjustment in over a decade. Additionally, August nonfarm payrolls grew by only 22,000 jobs, a sharp miss from the 75,000 expected and the weakest gain since late 2024. This shortfall, 71% below forecast, suggests overstated hiring may mask underlying labor market weakness, raising recession concerns.

Despite labor market concerns, broader economic indicators remain strong. Q2 GDP grew at a 3.3% annualized rate, driven by higher consumer spending and exports. Q3 GDP forecasts have been upgraded to 3.1% growth. The IMF also recently revised its 2025 global GDP forecast to 3.0% from 2.8%, citing resilient U.S. consumption and China’s stimulus, though it warned that escalating tariffs could reduce global growth by 0.2–0.4 percentage points.

Inflation showed signs of reacceleration but remains manageable. In August, the Consumer Price Index rose 2.9% year-over-year, up from 2.7% in July. Higher shelter costs and tariff-related pass-throughs drove the increase, though a 0.2% decline in grocery prices and stable energy costs provided some offset. The Producer Price Index for August unexpectedly fell 0.1% month-over-month, lowering annual inflation to 2.6% from 3.1% in July. Businesses absorbed some tariff costs, though service prices remained steady at 2.9%.

On September 17th, the Fed announced a cut to the federal funds rate by 25 basis points to 4.00%-4.25%, the first reduction since December 2024. Fed Chair Jerome Powell called it a β€œrisk management cut” to balance labor and inflation risks. As the market digested the news over the next day, S&P 500 reached a new high, reflecting cautious optimism in the new interest rate environment.

Markets reflect a delicate balance of optimism and caution. Strong GDP growth, cooling producer prices, and anticipated Fed rate cuts provide a buffer. Key indicators to monitor include the September payroll report, Fed policy decisions, and U.S.-China trade talks, as they will shape a potentially volatile autumn.

Top 5*

NTM Rev Multiple

6.7x

1.4% month over month

Top 5*

GMV Multiple

3.9x

1.6% month over month

Median

NTM Rev Multiple

2.5x

-6.6% month over month

Median

GMV Multiple

2.4x

8.5% month over month

Top 5*

NTM Rev Growth + Operating Margin

31%

0.0% month over month

Median

GMV Growth + Operating Margin

18%

-3.5% month over month

Index Leaders

Top 5 companies in the Marketplace Index based on current EV / NTM Revenue Multiple.

Company
EV/NTM Rev
EV/LTM GMV
LTM GMV ($MM)
LTM Rev $MM
LTM Take Rate
NTM Rev Growth
Gross Margin
Operating Margin
MakeMyTrip Limited 8.1x 3.8x 2,608 993 10% 23.9% 57% 13%
DoorDash, Inc. 7.1x 4.2x 24,244 11,895 14% 21.8% 51% 5%
Booking Holdings Inc. 6.7x 3.9x 46,736 25,025 15% 9.5% 87% 33%
Airbnb, Inc. 5.6x 3.0x 23,447 11,580 13% 8.7% 83% 22%
RB Global, Inc. 5.5x 6.1x 4,198 4,418 21% 3.9% 46% 17%
Top 10 Average 6.6x N/A 10,782 13.6% N/A 65% 18% N/A
Top 10 Median 6.7x N/A 11,580 9.5% N/A 57% 17% N/A
Overall Average 3.2x N/A 9,459 10.4% N/A 60% 10% N/A
Overall Median 2.5x N/A 4,281 8.2% N/A 60% 11% N/A

Multiples by Growth + Profitability %

Valuation multiples are strongly correlated to expected growth and profitability. Scalar has selected the tranches based on current market conditions.

Multiples by Growth + Profitability %

High Growth (> 25%)

5.0x

Multiple
Profit + Growth
MercadoLibre, Inc. 4.1x 44.2%
Booking Holdings Inc. 6.7x 42.8%
MakeMyTrip Limited 8.1x 37.4%
Sea Limited 4.3x 33.2%
Airbnb, Inc. 5.6x 31.2%

Multiples by Growth + Profitability %

Average Growth (15%-25%)

2.6x

Multiple
Profit + Growth
Maplebear Inc. 2.6x 24.9%
RB Global, Inc. 5.5x 21.3%
OPENLANE, Inc. 2.8x 18.7%
Upwork Inc. 2.3x 18.0%
Expedia Group, Inc. 1.9x 17.4%

Multiples by Growth + Profitability %

Low Growth (< 15%)

1.3x

Multiple
Profit + Growth
Tripadvisor, Inc. 1.0x 14.7%
Lyft, Inc. 0.8x 14.2%
Etsy, Inc. 2.4x 14.1%
Liquidity Services, Inc. 1.4x 9.3%
Delivery Hero SE 0.6x 9.0%

NTM Revenue Multiples with Growth + Profitability %

NTM Revenue Multiple and Growth + Profitability for companies in the Scalar Marketplace Index, ordered by Growth + Profitability.


The data for the Scalar Marketplace Index is collected based on market data on the last trading day of the previous month. GMV and Take Rate metrics are calculated quarterly based on publicly disclosed data.

Metric definitions:

  • EV/NTM Rev: Enterprise value to next twelve months revenue.
  • EV $MM: Enterprise value, calculated as the market value of equity plus net debt and minority interest, in millions of USD.
  • LTM Rev $MM: The last twelve months revenue in millions of USD.
  • NTM Rev Growth: The expected growth rate of revenue for the next twelve months.
  • LTM Rev Growth: The growth rate of revenue over the last twelve months.
  • Gross Margin: The percentage calculated from gross profit over revenue.
  • Operating Margin: The percentage calculated from operating income (EBIT) over revenue.
  • FCF Margin: The percentage calculated from unlevered free cash flow over revenue.
  • GMV: Gross Merchandise Volume. For our purposes, this is equivalent to GBV (Gross Booking Volume).
  • Take Rate: The average percentage of GMV retained by the platform after completing a transaction.
  • Growth + Profitability: NTM Revenue Growth plus Operating Margin.

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Data Sources: S&P Global Market Intelligence and PitchBook Data, Inc.

Enterprise Software Operating Metrics provided by Public Comps.